# CIPRO News

> South African Companies, Services, People and News

Site: https://www.cipro.co.za/

## Recent posts

- [Your Busy WhatsApp Inbox is Hiding Lost Sales Opportunities](https://www.cipro.co.za/fix-whatsapp-sales-leak/): This article addresses how businesses misinterpret WhatsApp inquiries, such as 'price?' or 'is this available?', as sales, when they are merely signals of interest. It explains that revenue is lost due to a lack of systematic recording of customer names, needs, deal sizes, follow-up schedules, and reasons for non-conversion, resulting in repeated inquiries being handled inefficiently.
- [An Expensive Sales Hire Needs a System, Not a Founder's Guess](https://www.cipro.co.za/sales-hire-system-before-you-waste-money/): This article explains why hiring a salesperson without an established sales system leads to wasted resources and poor results. It details how founders often expect new hires to invent the entire sales process, leading to the salesperson performing multiple roles such as market researcher and pipeline builder instead of improving existing revenue streams.